Know Your Nurses
Apr 16, 2012 Healthcare, Research
Florence Nightingale
Nurses are the glue that holds the healthcare industry together, a bridge between the science of medicine and the art of caring. It is a demanding and in-demand profession, and growing more important every day as the population ages and lifespans increase. After the onset of the Great Recession, many nurses delayed retirement in order to make up for savings lost during the financial crisis. While this deferred concerns about an impending nursing shortage, that time may be closer than ever. Understanding this workforce will only become more crucial.
The field of nursing is as varied as the practice of medicine itself. Nurses may have different degrees, certification, and training, and may specialize in specific areas of medicine. Most specialties even have their own observances, including the upcoming Oncology Nursing Month (May) and Neuroscience Nursing Week (May 13 to 19), as well as the all-encompassing National Nurses Week, which is observed from May 6 (National Nurses Day) through May 12 (Florence Nightingale’s birthday).
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Under the Microscope
Mar 19, 2012 Healthcare, Research
There are some professions in the healthcare field that are often overlooked—they have no patient contact, no glamorous portrayal in the media—despite playing just as critical a role in the medical process as other occupations. Laboratory professionals are one such group. The general public may not know much about what they do (other than staring down microscopes) or the difference between a laboratory technologist and a laboratory technician, but modern diagnostic medicine is dependent on their work. While National Medical Laboratory Professionals Week isn’t an event you’ll likely find celebrated in offices around the country, why not take a minute to think about those who work behind the scenes to keep the medical process working?
Food for Thought
Feb 27, 2012 Healthcare, Research
March is a popular month for healthcare observances, which include Brain Injury Awareness Month, Kidney Month, Social Work Month, National Poison Prevention Week (March 20-26), and Doctors’ Day (March 3), just to name a few (see the full list at the end of this post). While the relevance of these observances to employers varies by industry, one March event is far more universal: National Nutrition Month. Eating right can have a tremendous impact on our bodies and minds (and our ability to get work done) and encouraging healthier eating is something every employer can do. (See below for some tips from the Academy of Nutrition and Dietetics.)
Recognizing the Healthcare Workforce
Jan 11, 2012 Healthcare, Research
Throughout the year, specific days, weeks, and months become times to raise awareness for a variety of illnesses and health issues, from AIDS Day to Women’s Health and Fitness Day. In addition, intertwined with these observances are times for us to recognize the work done by the many types of healthcare professionals we encounter, whether as patients or family members of patients, or as HR professionals.
Taking It to Heart
February is American Heart Month and includes observances such as Wear Red Day (February 3–to promote awareness of heart disease in women-see below for how) and Cardiovascular Professionals Week (February 12-18). CVP Week is sponsored by the Alliance of Cardiovascular Professionals to recognize the work done by cardiovascular physicians and nurses, as well as occupations that are not as well known, such as administrators, managers, technologists, and technicians.
More information about CVP Week can be found here: http://bit.ly/sBsKNK.
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2011 Research Reflections
Dec 27, 2011 Healthcare, Relationship Marketing, Research, Social Media/Social Recruiting
As 2012 is fast approaching, I have been reflecting back on why I started to work in research in the first place and on the many ways we’ve used research to help clients during 2011.
While I fell into my first market research job (I used to be a French teacher), it quickly became apparent that my analytic nature was well-suited to the position. I loved the statistics, the strategic problem solving, and collaborating with clients. In short, market research appealed to me. I later went on to obtain my MBA in Marketing.
Although I have used my research skills in all types of industries, I find my work in recruitment solutions to be the most compelling. Understanding the underlying motivations of why employees want to work for an employer, the unique work environments, and hiring dynamics fulfills my sense of discovery. This is especially true because I have conducted research for so many different types of employers, from banks and mining companies to hospitals and government agencies.
SHSMD 2009 Conference Wrap-Up & Videos
Oct 5, 2009 Events, Healthcare, Hodes Happenings, Internal Communications
Healthcare Division Team Members
Did you say…SHSMD 2009? Okay…I see…it stands for Society for Healthcare Strategy & Market Development of the American Hospital Association. Whew…that’s a huge name. No wonder we call it SHSMD. And you want me to accompany our Healthcare Division’s consulting team… Stephen Mitchell, V.P. Integrated Solutions and Judith Russell, V.P., Client Solutions? You Got It!
So off I go to SHSMD with my Sony Webbie, MHS-PM1 in hand as a roving reporter of sorts. I was tasked with getting personal insights and opinions from attendees. Specifically, wanting to know…what if any relationships exist between MarCom and HR/Talent Acquisition (HR/TA) teams within Healthcare organizations.
Expo Floor Interview Janet with Witt Keifer SHSMD 2009
Tags: SHSMD