It’s Payback Time.
Dec 17, 2009 Corporate Culture, Employee Engagement, Employer Branding, Internal Communications, Public Relations, Recruitment, Relationship Marketing, Social Media/Social Recruiting
“Productivity in the nonfarm business sector (in the last two quarters) grew at a shocking 8.1% annual rate. There are two possible explanations. One: The last two quarters were among the most technologically innovative and entrepreneurial in the history of the United States. Two: Fearful businesses pared payrolls to the bone. If the second is closer to the truth, payrolls are extraordinarily lean right now. Which means that firms will need to hire more workers as their sales and production grow. Which means that employment may start growing sooner than the pessimists think.”
Alan S. Blinder, Professor of Economics & Public Affairs, Princeton University
“The Case for Optimism on the Economy”
The Wall Street Journal, 15 December 09
As my dear, departed grandmother would say, “From your lips to God’s ears.” Professor Blinder’s analysis jibes with my own experience of late, namely that businesses of all stripes have cut so deeply that very little works as advertised any more. And that has dire implications for brands.